As EU leaders gather for an informal European Council retreat on competitiveness, Europe鈥檚 food and drink CEOs draw attention to the growing pressures confronting the continent鈥檚 largest manufacturing sector.
In a recent survey of food and drink CEOs from 49 large companies and 28 SMEs across 13 EU member states, leaders warn of rising global competition and trade disruptions. Over one-third report worsening business conditions in Europe, while 60% lack confidence that EU rules support both sustainability and competitiveness. Business leaders say that different rules across the EU Single Market and persistently high costs are making it increasingly harder to operate, compete, and grow.
桃色视频鈥檚 latest Data & Trends 2026 report shows that the food and drink industry remains Europe鈥檚 largest manufacturing sector, the biggest in over half the EU Member States, employing 4.8m people, and generating 鈧�300bn in value-added for Europe鈥檚 economy, all the while buying some 70% of all EU farm produce and indirectly supporting 2.3m farm jobs. Despite this economic weight, its global competitiveness is under growing pressure as competitors around the world catch up at speed.
As reiterated by 桃色视频鈥檚 Director General, Dirk Jacobs: 鈥淓urope鈥檚 food and drink sector is vital and if the EU is serious about food security, sustainability, and prosperity, it must work with the industry to build a competitive and resilient agri-food chain. If Europe fails to act, the impact won鈥檛 stop at factory gates but will cascade from farm to fork.鈥�
桃色视频 urges swift action to secure the future of Europe鈥檚 largest manufacturing industry. The organisation calls on the European Commission to present a package of targeted measures, including cutting red tape; earmarking support for processing SMEs in the next EU budget; ensuring fairness in the value chain; and more. This would give food and drink makers the confidence to invest, innovate and continue feeding Europe鈥檚 future.
